Phase 1 of this market analysis was targeted to developing business for a 1200 acre property located near Barstow, CA. It included contacting 30 area companies and organizations (economic development agencies, ports, railroads, potential customers, partners and competitors) to determine which services would be most successful at the new facility, what types of partners would have the most demand and essentially where to focus a more detailed and strategic market analysis. Results led to Phase 2, which included developing a brochure for the facility, developing a partner contact list for the Client, assessing traffic flows through the area using a combination of URCS 2% waybill sampling, CFS and FAF data on intermodal traffic to and from the southern west coast ports and on mining traffic-the biggest industry produced in the area, a transload market study examining likely commodities to be handled, a Storage In Transit study examining plastics traffic flowing into the Los Angeles and Central Valley areas, including capital costs.

In addition, RII specifically examined the data for aggregate flows, researched growth in 4 keys markets within southern California, and developed the unit train rail costing to these points to develop business for the aggregate quarry on site at the facility. Feasibility analysis for the expected volumes and revenue against the expected capital costs and operations to achieve the new business were developed to determine the return on investment, potential capital shortfalls for investor development, rates and volumes needed for success and capital recovery time. RII was key in bringing the Class I railroad to the table to negotiate these terms in order to make the project successful.